ABOUT KRIPA AND THE SHOP

The Kripa Shop aims to be a regenerative hub that honors everyone involved, including the patrons, artists, cultures, laborers, supply chains, Earth, and the people Kripa are in direct service to. In this way we move beyond “ethical capitalism” and towards an embodiment of Sacred Community.

FAIR SHARE
We believe everyone should be fairly compensated for their work. For this reason we only use companies with the highest ethical standards and transparency about their supply chains, materials, and labor. For collaborative projects/products, the artists receive 40% of all profits from their pieces sold. The other 40% goes directly to support Kripa’s service work. Beverly, the store manager, receives 20% for running the shop and fulfilling orders.

EQUITABLE ACCESS
This is the only place on the website where money is charged for a service or product. However, we still strive to offer affordable options that creatively align with our value of integrity. We also strive to form diverse collaborations with artists to ensure that unique and important artistic voices are supported in their work.

TRANSPARENCY
We aim to be transparent about every aspect of the store, including the business practices of the companies we use and the bios of the artists we work with. Transparency also creates space for feedback, accountability, mutual learning, and continued striving for a more perfect offering.

CONNECTION
All too often the process of buying and selling creates alienation- alienation from ourselves, each other, our labor, and the earth. We hope to make the store an experience of connection and celebration of Sacred Community.

REGENERATION
Regeneration moves beyond sustainability. It follows the axim, “do no harm” while creating new synergistic opportunities. Rather than perpetuating the status quo, it is a praxis of envisioning and creating new future realities.

GENERAL FRAMEWORK

This is a general framework for how we intend to collaborate with artists to create work that will be offered through the web shop. Each agreement is open for discussion and amendments.

SAMPLE TIMELINE
Week 1-2: Review agreements and brainstorm ideas
Week 3-6: Create the artwork
Week 7-8: Print/production
🚀 Launch!

PROMOTIONAL CHANNELS
We want to celebrate you and share your story and artwork through every channel that we are able to use.

An artist statement, bio, photo, links to artist website/social media accounts will be shared on:
❋ Kripa shop website - featured in “meet our collaborators” section and product page{s)
❋ Kripa newsletter/mailing list
❋ Kripa Instagram posts and stories
❋ Kripa Facebook posts
❋ Printed notes tucked into shop order packages

COPYRIGHT + LICENSING
❋ Artist retains all copyright to the artwork
❋ For artwork created exclusively for this collaboration, Kripa has exclusive license to use artwork for shop products and promotional purposes for a period of 90 days starting from first day of product launch in the shop, other uses will be allowed with written permission from the artist. Non-exclusive use in perpetuity.

EXPENSES
❋ Artist is responsible for expenses in creating the artwork (e.g. paints, clay, etc.)
❋ Kripa will cover expenses in printing and production for standard items (cards, prints, t-shirts, stickers); for other specialty items, a 50/50 shared contribution or other agreement can be discussed
❋ We also welcome donations of artwork, products, or services that you are able to offer
❋ Pre-orders is an option for products that require larger investment (and helps reduce waste, especially for apparel or things that are size specific)

Net proceeds (after accounting for production expenses) will be split the following way:
❋ 40% to Kripa
❋ 40% to Artist
❋ 20% to the shop manager and fulfillment fairy (Beverly)
This will be calculated and paid out at the end of each quarter (March 31, June 30, Sept 30, Dec 31)

DOCUMENTS

Collaboration Agreement (PDF)
Last updated: May 6, 2021

Art Licensing Agreement (PDF)
Last updated: May 6, 2021

OTHER INFO

Check out an example product page here

PRODUCT IDEAS
❋ Art prints and posters
❋ Original art (limited edition)
❋ Postcards
❋ Folded cards + envelopes
❋ Apparel (t-shirts, long sleeves, sweatshirts, caps)
❋ Stickers
❋ Temporary tattoos or tattoo licenses
❋ Music instruments
❋ Jigsaw puzzle
❋ Incense
❋ Coloring book
❋ Books, zines
❋ Jewelry, accessories
❋ Tote bags
❋ Workshops, services
❋ DIY kits


CONTACT
Please reach out to Beverly with any questions, comments, or ideas 💌 shop@kripa.guru